You’ve spent hours and hours creating some very helpful content for your target audience. Your site design is on point. You have email list sign ups in all the right places and you’re offering some kick ass content upgrades. You’re ready to start helping people! …and all you hear… is crickets.
It would be nice if we could just build it and have people come, but there is a little more to getting people to come to your blog. We’ll walk you through four ways to get more visitors to your blog so people can start benefiting from the awesome content you’re providing.
Pinterest isn’t just for dreamy homes and lip smacking recipes. It’s a giant search engine for all topics. No matter what you’re blogging about, I’m sure there will be people on Pinterest searching for it. When you post a blog post, make sure to include a Pinterest-friendly image in the post. Horizontal images tend to do best on Pinterest (like the one above). Make sure your image is legible and on-brand. All of the Pinterest images for your posts should look similar so people can start to recognize you.
Once you post your blog post, pin your image to Pinterest. You should also become a contributor to some group boards in your niche. Share the pin to all the relevant group boards.
SEO is search engine optimization. You want to optimize your content so search engines will like it and give you a higher ranking. How often do you go past page one search results on Google? I know I almost never do.
Some things you can do to have better SEO is to use keywords that people are actually searching for, have a site that loads fairly quickly, have engaging and helpful content that keeps visitors on your site longer.
Networking is everything. Find bloggers with similar target audiences as you and cross promote each other. You can even discuss posting guest posts on each others blogs to direct their followers over to your blog if they like what they read from you.
Be Genuinely Helpful
Join Facebook groups in your niche. Search through posts to find questions people are asking. If your blog post answers their question, share a link to your post (don’t be spammy though—only share if it is helpful and actually answers their question). You can even use this method to come up with ideas for new posts. If a lot of people are asking the same questions you know you’ll be helpful by answering them.
When it comes to blogging, don’t expect an overnight success. Stay focused and keep putting out helpful content. It may take a few months (or longer) to see results from these methods, but just stay with it and keep trying!
Have any questions? Let us know in the comments. We’d love to hear from you!