It’s a lot of work to write a blog post. And if you’re putting in the work, it only makes sense to try to get the biggest return on investment (work smarter, not harder—or both ;). Our list of seven things to do before and after every blog post will help you increase your ROI for each blog post you write.
1. Write An Enticing Title That Includes Keywords
It’s fun to write creative and fun titles, but unfortunately, if people aren’t searching for the terms you’re using, nobody is going to find your post. Think of terms that people would be typing into Google to find help. You can use Google’s keyword planner to see what terms are actually popular. Another trick is to type words into Pinterest and see what suggestions pop up. Typing “Graphic Design” brings up suggestions such as “tutorials”, “ideas”, and “business”.
2. Divide The Body Text Into Small Sections With Headings
People are busy and most people don’t feel like they have the time to read through huge paragraphs to find the information they need. They want to be able to scan and read quickly to find the answer to their problem. By breaking up your body text into smaller sections with headings, it makes the text seem easier to consume and it’s easier to skim.
3. Link To Other Posts You Have + Give Content Upgrades
You want to provide content to your readers that is easy to consume. You want bite-size pieces of content that give enough information for your readers to figure out what they need to know without being bogged down by everything they could possibly know about the subject.
Instead of writing a huge blog post on a subject, break it up into smaller ones and link to those other posts in relevant areas. That gets readers clicking around your site which is better for SEO and it’s easier for them to digest.
Hey, look what I just did there. ^ 😉
You also want to give a little extra to your readers in the form of content upgrades. This is content that goes just a bit deeper than your post. It can be a worksheet, a cheat sheet, or an in-depth guide.
Add On-brand Pinterest Image With Alt Text
Pinterest has the ability to drive a lot of traffic to your blog. Make sure you include a Pinterest-friendly (vertical) image in your blog post with alt text using keywords (usually your blog post title). That way if the image doesn’t show up on your blog, visitors will see the title instead of “image.jpg” or whatever your file name is (you can also use your keywords in your file names). Having keywords in the alt text will also help with SEO.
When you upload a photo with WordPress, it gives you the option to add alt text.
Post On Pinterest + Relevant Group Boards
You’re not going to get much traffic to your blog post if you don’t share it with the world. Pin your Pinterest-friendly image onto Pinterest and also to relevant Pinterest group boards that you’re a contributor on.
Send To Your Email List
Let the people who already are interested in you know about your new content. Send out an email to your email list with a little blurb or teaser for your new post.
Post About It On Other Social Media Accounts
Talk about your new post on all the other social media accounts you have: Instagram, Facebook, Twitter, etc. You can share excerpts for it, talk about the content upgrade available in it, or give some background or personal anecdotes behind the post.
Don’t stop short on your blog posts. Follow through with these seven steps to get the biggest return on your investment. Have any questions? Let us know in the comments—we’re be happy to help!