It would be easy to just throw some ideas for blog posts at you, but usually there’s a bit more to it for getting inspiration for blog posts. I’ll walk you through some tricks that I learned from my own experience to get inspired to start writing. I even threw in some blog post ideas in at the end for funsies. 🙂
You Don’t Need to Know Everything
You can really put a lot of pressure on yourself and get blocked when you feel like you need to know everything on a subject. I struggled with this a lot when I first started writing blog posts. I felt like I wasn’t knowledgeable about certain subjects I was trying to write about so I would always be doing research for my posts.
I finally realized that I didn’t need to know everything, I only needed to know what my audience didn’t know. I could just write about the things that I really knew and understood and that made it much easier for me.
Our target audience is people who are new to dealing with digital marketing and design for their business. I’ve already been down that path so now I’m able to reflect on the things that I’ve learned to help out the people who are just starting out on their own journey. As I advance more in this area I can keep writing about my new found knowledge.
Don’t Give All The Information You Have
You don’t need to write every single thing you know about a topic. People want to find answers to their problems fast. They want to be able to quickly read your post and find an answer to something they’re struggling with.
You need to condense all the information you have in your head to the most important parts. If you want to offer some really in-depth information, offer it in a content upgrade, paid course, or in a coaching session. You can also split all the information you want to talk about into multiple blog posts. Make sure to link to them within your blog posts (like I’m doing below).
Know Who You’re Writing To
Who is your target audience? Who do you want to read your post? Who are you trying to help? Without knowing who you’re writing to, it can be very hard to write a blog post. Before I had defined my target audience, I really struggled to write blog posts. I didn’t know how much context I needed to give for certain subjects. I didn’t know if I should be super formal or casual. I wasn’t picturing any specific person in my head when I was writing.
Now that I have defined my target audience, it’s easier for me to talk to them. I grew up in (and moved back to) a very small town. I didn’t learn about owning a business, graphic design, or marketing until I went to college. When I’m writing blog posts I’m imagining talking to people in this town who also grew up without knowing this information. I know there are people around the world in similar situations so although I’m picturing people from my town, I know the information applies to a larger audience.
Always Be Helpful
The main takeaway from Dale Carnegie’s popular book How to Win Friends and Influence People is that people don’t care about you, they care about themselves. We all spend a lot of time thinking about ourselves. But if we’re really trying to win friends or influence people, we have to be interested in them.
I like cats, and you may think your cat is pretty cool, but blogging about it probably isn’t too interesting to most people (unless your target audience is cat people). What you need to do is write for other people. Help them out in some way. Helping out your audience could be something as simple as helping them find where to buy cool products or get ideas for a halloween costume or something more complex like how to fix your car. No matter what the topic of your blog is, you need to ask yourself with each post, “is this helpful”?
If you’re not naturally funny, don’t try to be funny in your blog posts. Don’t write super serious posts if you’re not a serious person. Write your posts the same way that you talk. Blog posts don’t have to be super serious. You don’t even necessarily have to be a good writer to have a successful blog. Being authentic will help your readers connect with you. If you’re being fake your readers will probably be able to pick up on it.
Knock Out A Few At A Time
I don’t always feel in the mood to write so when I do, I like to bust out a few posts at a time, or at least a few drafts. I have a Google Drive Doc that is full of ideas. I use bulleted lists to quickly get out my basic ideas and then I start adding the fill words from there (my own experiences, deeper explanations, a.k.a. the stuff that makes it sound like a robot didn’t write it). I’ll be writing an in-depth post about this soon so keep an eye out for it.
As I’m writing blog posts I usually think of another direction to go off on so I’ll write that topic as a related post and highlight it in yellow to know it’s another post I need to write about it. Once I get going I come up with a ton of new ideas for posts so I feel like I always have something to write about.
Done Is Better Than Perfect
I think it’s pretty common for people to wait and wait to present something to the world until it’s perfect. You should definitely spend some time proofreading your blog posts and making sure they make sense and are helpful, but you shouldn’t wait until it’s entirely perfect to post it. The time you spend agonizing over tiny little details could have been used marketing your post and getting eyes on it.
Blog Post Ideas
As promised, here are some ideas for blog posts if you’re really in a rut.
- 7 (or any number) ways to do X (clean your car, cook a pork roast, filet a fish)
- The ultimate guide to X (pizza, water purification, coffee roasting)
- Answer questions your clients/customers ask about often
- Search facebook groups for questions people ask
I hope these tips will help you get inspired to write blog posts—I know they sure helped me!
Have any questions? Let us know in the comments. We’d love to answer them!