What Is A Blog And Why Is It Beneficial To Your Business?

 

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A blog is what you’re reading right now. It’s a website (or part of a website) with content that is posted frequently. Blogs can post new posts multiple times a day, once a week, once a month, or anything in between. There is no specific amount you need to post, but posting at least a couple times of month is usually best to keep your audience engaged. Blogs can be written by a single person or by many contributors/authors. Blogs can be on any subject. Fashion, food, and business are popular topics but a blog can we written for any niche. Many people blog just for fun but it can also be a useful tool for your business.

What is a Blog

 

Why It’s Beneficial

Search engines usually determine that sites with more content and consistent new content is useful to their users. Having more content on your site allows you to use more words so you can utilize a variety of relevant keywords (words that people search for in search engines). If your content in your blog posts are useful, people will stay on your site longer to read more. Having a blog can help improve your SEO (search engine optimization).

RELATED: WHAT IS SEO AND HOW CAN IT HELP MY WEBSITE?

Having a blog helps you connect with your audience. It allows you to give your clients or customers added value. Instead of just selling your product or service, you can talk about anything that would be useful to your audience. This free information on your site can also attract new customers. Having a blog allows you to show your audience that you know what you’re talking about and that you are an authority on the subject.

What to Write About

On our blog, we write about things that will be helpful to people who are new dealing with digital marketing and design for their business. We talk about what we know and what is easy for us to write about.

What you write about is dependent on your business. An insurance agent might talk about the different types of insurance available, explain things that many customers find confusing, or talk about new plans that they’re offering. A makeup brand may give tutorials on how to apply makeup, interview people who use their product, or talk about the ingredients they use in their products.

If you’re having a hard time thinking of something to write about, here are a few quick tips for inspiration:

  • 7 (or any number) ways to do X (clean your car, cook a pork roast, filet a fish…)
  • The ultimate guide to X (pizza, water purification, coffee roasting…)
  • Any questions your clients/customers ask about often

RELATED: HOW TO GET INSPIRATION TO WRITE BLOG POSTS

Blog Post Inspiration Cheat Sheet

What Not to Write About

It’s important to know who you’re writing to. Once you determine your audience, writing for them will be easier. You would talk differently to a group of recent high school graduates than you would to a group of business executives with 10+ years of experience under their belt. Knowing your audience will help you stay on brand and be the most helpful.

What you shouldn’t do is write about something your audience won’t find helpful or interesting. If you’re selling insurance, writing about your cat isn’t going to be very appealing to your audience. I mean… I guess it depends on the cat… but generally it’s not a good idea. Always think about how you can be helpful.

You Don’t Have To Know Everything

I struggled for years to write blog content. I would go hard with a few posts and then I would get stuck and unmotivated. I felt like I had nothing to share. I felt like I didn’t know anything that other people didn’t already know.

When I talked to people, I often found that they didn’t know anything about the topics that I did (starting a business, design, online marketing). Then I realized that I didn’t have to be an expert, I just needed to know more about a topic than my audience did.

The things that seemed so basic to me were actually the topics that were easiest for me to write about. I had done these things for so long I didn’t realize that it actually was useful information I could share with others. I didn’t have to keep googling everything to make sure I was right. I was speaking from my own experiences rather than the *expert* level stuff that I thought I needed to share. And it made writing so much easier. It was this revelation that not only gave me confidence to write about the topics I knew, but it made writing so much easier.

RELATED: 7 THINGS YOU NEED TO DO BEFORE AND AFTER EVERY BLOG POST

The three key takeaways from this are:

  • Write to your target audience.
  • Write about what you know and your own experiences.
  • You don’t have to know everything, you just need to know more than your audience. With persistence, you’ll eventually be an authority on the subject.

Now get blogging! 🙂

Do you have any questions? We’re eager to help! Let us know in the comments.

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